2. Visit the SRI Consulting site, http://www.sric-bi.com, and click on the VALS Survey link. First read about
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2. Visit the SRI Consulting site, http://www.sric-bi.com, and click on the VALS Survey link. First read about the VALS survey and how marketers can use it. Describe its value. Then take the survey to find out which psychographic segment you’re in. Do you agree or disagree with the results? Why or why not?
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