4. Visit an online retailer such as Amazon.com (http://www.amazon.com), PCConnection.com (http://www.pcconnection.com), or Drugstore.com (http://www.drugstore.com). At the site,

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4. Visit an online retailer such as Amazon.com (http://www.amazon.com), PCConnection.com

(http://www.pcconnection.com), or Drugstore.com (http://www.drugstore.com). At the site, try to identify examples of leader pricing, bundling, odd–even pricing, and other pricing strategies.

Do online retailers have different pricing considerations than “real-world” retailers? Explain.

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He Future Of Business

ISBN: 388423

4th Edition

Authors: Lawrence J. Gitman, Carl McDaniel

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