What is the difference between customer value and customer satisfaction? How are these related to building relationships?

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The Future of Business

ISBN: 978-0176570255

5th edition

Authors: Norm Althouse, Laura Allan, Christopher Hartt

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Question Posted: May 20, 2019 11:00 AM

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What is the difference between customer value and customer satisfaction? How are these related to building relationships?

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Customer value is the ratio of benefits to the sacrific...View the full answer

The Future of Business

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