1. Anheuser-Busch (A-B), which has been described as an American icon, is now under the ownership of...

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1. Anheuser-Busch (A-B), which has been described as “an American icon,” is now under the ownership of a company based in Belgium. Responding to reports that some consumers planned to boycott Budweiser products to protest the deal, one industry observer said, “Brand nationality is all about where it was born, and also the ingredients of that beer and how they make the beer. Basically, it doesn’t matter who owns it. We are in a global world right now.” Do you agree?

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Global Marketing

ISBN: 9780132719155

7th Edition

Authors: Warren J. Keegan, Mark C. Green

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