10. There’s a saying in the business world that “nothing fails like success.” In this chapter, you read about some of Gap’s recent problems. How can a fashion retailer that was once the source for wardrobe staples such as chinos and white T-shirts suddenly lose its marketing edge? Motorola has also fallen victim to its own success. The company’s Razr cell phone was a huge hit, but Motorola struggled to leverage that success. Also, Starbucks CEO Howard Shultz recently warned that his company and brand risk becoming commoditized. If you were to make separate recommendations to management at each of these companies, what would you say?