1. Apple has directed its marketing efforts for the iPad Mini towards women. This is an example...

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1. Apple has directed its marketing efforts for the iPad Mini towards women. This is an example of which kind of segmentation?

a. Geographic

b. Psychographic

c. Demographic

d. Benefits

e. Behavioural

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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