2. Within a perceptual map, what represents where a particular market segments desired product would lie? a.
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2. Within a perceptual map, what represents where a particular market segment’s desired product would lie?
a. Point of parity
b. Strategic target
c. Ideal point
d. Benefit centroid.
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Related Book For
Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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