2. Within a perceptual map, what represents where a particular market segments desired product would lie? a.

Question:

2. Within a perceptual map, what represents where a particular market segment’s desired product would lie?

a. Point of parity

b. Strategic target

c. Ideal point

d. Benefit centroid.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

Question Posted: