1. Go to Facebook. Take a look at all the information in the About section of your...
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1. Go to Facebook. Take a look at all the information in the About section of your profile. Think about these as segmentation variables that marketers could use to target advertisements to you. Have you ever seen advertisements based on this information? Imagine how difficult it was for marketers to gather information on customers before social media! Also check which of this information is private, available to friends, and available to the public while you are there.
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Related Book For
Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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