=+1. Coach, the company introduced in the opening vignette, has been described as a textbook lesson on

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=+1. Coach, the company introduced in the opening vignette, has been described as “a textbook lesson on how to revitalize a brand.” The same could be said for Burberry, the British fashion goods

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Global Marketing

ISBN: 9780131754348

5th Edition

Authors: Mark Green, Warren Keegan

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