=+company discussed in Chapter 1. Locate some articles about Burberry and read about the decisions its management

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=+company discussed in Chapter 1. Locate some articles about Burberry and read about the decisions its management has made and the formula it used to polish the brand. Are the approaches evident at the two companies similar? Are they competitors?

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Global Marketing

ISBN: 9780131754348

5th Edition

Authors: Mark Green, Warren Keegan

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