1. Do you think that Hello Kitty will continue to rule the world? What are the pros...
Question:
1. Do you think that Hello Kitty will continue to rule the world? What are the pros and cons?
2. What are the reasons that Hello Kitty is licensed to so many different product manufacturers?
3. Suggest the future licensing strategy for Hello Kitty.
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1 Pros In a world of incredibly harsh and ugly realities such as wars terrorism and a recession cuteness is becoming a powerful brand attribute for He...View the full answer
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