=+1. Each August, Business Week magazine features a survey of global brands as a cover story. The

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=+1. Each August, Business Week magazine features a survey of global brands as a cover story. The topranked brands for 2006 are shown in Table 10-2.

Browse through the list and choose any brand that interests you. Compare its 2006 ranking with the most recent ranking, which you can find either

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Global Marketing

ISBN: 9780131754348

5th Edition

Authors: Mark Green, Warren Keegan

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