1. How do low-involvement versus high-involvement consumers process the information in an advertisement? ...
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1. How do low-involvement versus high-involvement consumers process the information in an advertisement?
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Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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