1. How has The Body Shop's high degree of cen- tralization helped or hindered the firm's growth?...
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1. How has The Body Shop's high degree of cen- tralization helped or hindered the firm's growth? Do you think this centralized style of management and marketing will prove a posi- tive or a negative force in future?
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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