1.. In a Harvard Business Review article on supply chain accountability (November 2011, pp. 8896), Unilever's chief...
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1.. In a Harvard Business Review article on supply chain accountability
(November 2011, pp. 88–96), Unilever's chief supply chain officer stated: “Sixty-five percent of our environment footprint is related to how consumers use our products. We have to lead beyond our own walls.” Discuss how multinationals like Unilever can convince customers around the world to behave more “responsibly.”
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Global Marketing Management
ISBN: 9781118466483
6th Edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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