1.. The competition among sports and outdoor clothing firms in China is very intense. Most of the major global brands have opened stores and plan to expand their presence rapidly. Several of the big brands sponsor outdoor adventure athletes and races to raise brand awareness and promote their image. Timberland hopes that one way to differentiate itself from the competition is by highlighting its environmental credentials. For instance, the firm invested in reforestation in northern China's Horqin Desert. How do you evaluate Timberland's strategy? Is it moving in the right direction? Why or why not?