1.. In a panel discussion on crisis management, Tom Grimmer, the head of communications at HSBC, pointed out the increasing threats from vocal stakeholders on social media such as Facebook or Weibo (China)

have caused global brands to become hyper-sensitive: “The pendulum has swung too far to the right, such that brands have to respond to everything on social media.”102 Do you agree with Grimmer's observation? Why or why not?