1. Through analysis of sales data, ALDI retail store found that customers who bought peanut butter also...
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1. Through analysis of sales data, ALDI retail store found that customers who bought peanut butter also tended to buy bananas. ALDI was engaged in:
a. syndicated surveying
b. focus group analysis
c. behavioural analysis
d. data mining
e. structured sampling
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Related Book For
Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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