8. Suppose your university wants to modify its course scheduling procedures to better serve students. What are some secondary sources of information that might be used to conduct research into this topic? Describe how these sources might be used. Describe a method you could use to gather primary research data about the topic. Would you recommend a specific order in obtaining each of these types of data? Explain your answer. 9. EliBoy & Co is planning to launch a new organic chicken takeaway and is trying to decide what features and what prices would entice consumers. They send a request for a proposal to four marketing research vendors and three respond, as described in Table 7.5.

Which vendor should they use? Explain the rationale for picking this vendor over the others.