1. Was it a good idea to shift the Henkel organization from a more product to a...

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1. Was it a good idea to shift the Henkel organization from a more product to a more customer-centric approach?

2. What are the challenges of being a customer-driven multinational that serves both B2B and B2C customers?

3. How can Henkel further intensify the B2B relation with its key global customers?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Question Posted: Dec 17, 2018 07:24 AM

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1. Was it a good idea to shift the Henkel organization from a more product to a...

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1 Henkel generated a high turnover in 2007 from their three main product categories Laundry Home Care Cosmetics Toiletries and Adhesives Technologies ...View the full answer

Global Marketing

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