1. Discuss the two views of organizing Mars European activities. 2. Did Mars Inc. do the right...

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1. Discuss the two views of organizing Mars’ European activities.
2. Did Mars Inc. do the right thing in your opinion?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Question Posted: Dec 17, 2018 07:24 AM

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1. Discuss the two views of organizing Mars European activities. 2. Did Mars Inc. do the right...

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1 The two views are as follows It is okay to merge because Mars can achieve economies of scale ...View the full answer

Global Marketing

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