1. What makes a product new? Brainstorm and see if you can develop three new-product ideas using...

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1. What makes a product "new"? Brainstorm and see if you can develop three new-product ideas using the three approaches of invention, inno- vation, and improvement.

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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Question Posted: Oct 16, 2024 09:03 AM

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1. What makes a product "new"? Brainstorm and see if you can develop three new-product ideas using the three approaches of invention, inno- vation, and improvement.
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1. What makes a product new? Brainstorm and see if you can develop three new-product ideas using...

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Marketing

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