1.. What particular challenges do you see for companies introducing product categories that are truly newexamples include...
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1.. What particular challenges do you see for companies introducing product categories that are truly new—examples include frozen yogurt
(TCBY) and breakfast cereals (Kellogg's) in China; iced tea (Snapple)
in Europe—into the foreign market? How might the marketing mix strategies used by the companies involved differ from the strategies used in the more developed markets?
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Shehar bano
I have collective experience of more than 7 years in education. my area of specialization includes economics, business, marketing and accounting. During my study period I remained engaged with a business school as a visiting faculty member and did a lot of business research. I am also tutoring and mentoring number of international students and professionals online for the last 7 years.
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Related Book For 
Global Marketing Management
ISBN: 9781118466483
6th Edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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