The Tata Nano car has been labeled the Model T for the twenty-first century. Selling for $2,500, it claims to be the world's cheapest car and could democratize car ownership in Indian and other emerging markets by fulfilling the dream of a lot of people in those countries who would like to own a car. Do you see potential for the Nano beyond India?

Why or why not? If yes, what criteria would you use to select markets?

Could Tata even launch the car in developed markets such as Hong Kong or Japan? Why or why not? For a visual impression of the Nano, view these YouTube clips (see, for example, http://www.youtube.com/watch?v=wzuy3Aw0iDo).