At a press conference in March 2008, Martin Wiederkorn, Volkswagen's chief executive, stated: In the coming years,
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At a press conference in March 2008, Martin Wiederkorn, Volkswagen's chief executive, stated: “In the coming years, we will make the VW group the world's most international carmaker. The days of the ‘world car’ are dead and buried. Our customers in China or India expect us, as a global player, to offer entirely different solutions than we do in the United States or Western Europe.” (“VW Chief Kills
‘World Car’ Dream,” Financial Times, March 14, 2008, p. 21). Do you agree or disagree? Why?
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Global Marketing Management
ISBN: 9781118466483
6th Edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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