1. Which of the factors that the budget hotel industry took for granted should be eliminated? The...

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1. Which of the factors that the budget hotel industry took for granted should be eliminated? The Accor management eliminated such standard hotel features as costly restaurants and appealing lounges. Accor reckoned that they might lose some customers, but they also knew that most customers could live without these features.

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Global Marketing

ISBN: 139286

6th Edition

Authors: Svend Hollensen

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