10. In what stage of the product life cycle is a new model of a PlayStation video...

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10. In what stage of the product life cycle is a new model of a PlayStation video game console? Is Sony’s marketing strategy—its four Ps—consistent with the product’s stage in its life cycle? How is it different from that of the deodorant in the previous question? Explain.

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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