13. What is counter-trade? Why should fi rms be willing to consider counter-trade arrangements in their global

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13. What is counter-trade? Why should fi rms be willing to consider counter-trade arrangements in their global marketing eff orts?

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Global Marketing

ISBN: 139286

6th Edition

Authors: Svend Hollensen

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Question Posted: Oct 17, 2024 05:03 AM

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13. What is counter-trade? Why should fi rms be willing to consider counter-trade arrangements in their global marketing eff orts?
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13. What is counter-trade? Why should fi rms be willing to consider counter-trade arrangements in their global

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Global Marketing

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