19. The product life cycle and the related segmentation and positioning concepts are discussed at length in

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19. The product life cycle and the related segmentation and positioning concepts are discussed at length in many introductory marketing texts. See, for example, Kotler and Keller, 2005, Chapter 12.

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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Question Posted: Oct 29, 2024 02:01 AM

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19. The product life cycle and the related segmentation and positioning concepts are discussed at length in many introductory marketing texts. See, for example, Kotler and Keller, 2005, Chapter 12.
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19. The product life cycle and the related segmentation and positioning concepts are discussed at length in

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Global Marketing

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