2. All marketing activities (especially advertising to the trade, to the consumer, and at the point-of-sales) would

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2. All marketing activities (especially advertising to the trade, to the consumer, and at the point-of-sales)

would be managed and controlled by Illy’s new German subsidiary.

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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Question Posted: Oct 29, 2024 07:00 AM

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2. All marketing activities (especially advertising to the trade, to the consumer, and at the point-of-sales) would be managed and controlled by Illys new German subsidiary.
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2. All marketing activities (especially advertising to the trade, to the consumer, and at the point-of-sales) would

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Global Marketing

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