2. Anita never wants to discuss profits, and she wouldn't understand a breakeven analysis. What factors do

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2. Anita never wants to discuss profits, and she wouldn't understand a breakeven analysis. What factors do you think determine prices at The Body Shop?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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