2. Are the products described in this case truly new? For those that aren't, how might their...
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2. Are the products described in this case truly new? For those that aren't, how might their success be affected by the product life cycle? For those that are, do you think they are a fad?
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Related Book For
Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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