2. Are the products described in this case truly new? For those that aren't, how might their...

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2. Are the products described in this case truly new? For those that aren't, how might their success be affected by the product life cycle? For those that are, do you think they are a fad?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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Question Posted: Oct 16, 2024 09:03 AM

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2. Are the products described in this case truly new? For those that aren't, how might their success be affected by the product life cycle? For those that are, do you think they are a fad?
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2. Are the products described in this case truly new? For those that aren't, how might their...

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Marketing

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