2. Based on the diffusion of innovation theory, explain how co-working spaces are increasingly being adopted by
Question:
2. Based on the diffusion of innovation theory, explain how co-working spaces are increasingly being adopted by companies and organisations.
Digital technology. Digital technologies, such as mobile devices and social media, increasingly shape where and how work gets done, and even what counts as work in the first place. Social media promises to create cohesive social and team structures, enabling collaboration between people across time and space. Emerging new technologies are also bringing down the costs of setting up a small business through the proliferation of DIY websites, social media for communication and online business services such as banking.
Step by Step Answer:
Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis