3. Imagine that you and your co-founders are planning to open a co-working space in your city. As the first part of the ‘new product development process’ is idea generation, you should conduct a brainstorming exercise to develop new viable ideas to differentiate your co-working space from others in the market. How would you go about it?

Digital technology. Digital technologies, such as mobile devices and social media, increasingly shape where and how work gets done, and even what counts as work in the first place. Social media promises to create cohesive social and team structures, enabling collaboration between people across time and space. Emerging new technologies are also bringing down the costs of setting up a small business through the proliferation of DIY websites, social media for communication and online business services such as banking.