2. Describe the personality of The Body Shop brand. Does this brand meet the criteria for de-...

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2. Describe the personality of The Body Shop brand. Does this brand meet the criteria for de- sirable brand names? Why or why not?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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