2. Go to Kelloggs website (www.kelloggs.com.au) and identify a few recently introduced brand extensions to the marketplace.
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2. Go to Kellogg’s website (www.kelloggs.com.au) and identify a few recently introduced brand extensions to the marketplace. Discuss whether you believe the brand extension examples you provided will benefit or harm the firm.
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Related Book For
Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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