3. Go to Woolworths website (www.woolworths.com.au) and click on the Discover tab and then on Our Brands.
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3. Go to Woolworths’ website (www.woolworths.com.au) and click on the ‘Discover’ tab and then on ‘Our Brands’. Review the different private-label brands Woolworths has, including Essentials, Gold and Macro. What kind of buyer need are these brands appealing to?
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Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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