2. recently hunter has added outerwear (leather footwear and hand-bags) to their international product range. what are

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2. recently hunter has added outerwear (leather footwear and hand-bags) to their international product range. what are the pros and cons of extending the product range in this way? should hunter boots ltd include further products like eyewear and watches?

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Global Marketing

ISBN: 139286

6th Edition

Authors: Svend Hollensen

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