2. The case lists a number of reasons for Diller's interest in home shopping. Eval- uate these....
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2. The case lists a number of reasons for Diller's interest in home shopping. Eval- uate these. Do you think they are as positive as the case suggests?
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Marketing
ISBN: 9780133545005
2nd Edition
Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green
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