2. The new marketing strategy of polaroid has worked well in the Uk and its other markets....

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2. The new marketing strategy of polaroid has worked well in the Uk and its other markets. Should the polaroid brand strategy just repeat in new territories what it has done in the Uk, or should it do it differently in other international markets?

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Global Marketing

ISBN: 139286

6th Edition

Authors: Svend Hollensen

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