2. Use Porters five forces model to analyze the competitive environment of a country of your choice...

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2. Use Porter’s “five forces” model to analyze the competitive environment of a country of your choice (pick a product category that you are familiar with). How does a market orientation explain entry into that market? A resource-based view? Why are both perspectives useful?

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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