2. What are the advantages of a rebate from the company's point of view? From the consumer's...

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2. What are the advantages of a rebate from the company's point of view? From the consumer's point of view?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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