=+2.Approximately 90 percent of the worlds children live in developing countries. Despite recent negative sales trends, Barbie
Question:
=+2.Approximately 90 percent of the world’s children live in developing countries. Despite recent negative sales trends, Barbie remains the most popular toy in the world. What must Mattel do to capitalize on the strategic strength of the Barbie brand and take advantage of market opportunities around the globe?
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Shameen Tahir
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