=+1.Describe Mattels global marketing strategy for Barbie and assess its success. Does management demonstrate that it understands

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=+1.Describe Mattel’s global marketing strategy for Barbie and assess its success. Does management demonstrate that it understands and embraces the need to “think global and act local”?

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Global Marketing

ISBN: 9780131754348

5th Edition

Authors: Mark Green, Warren Keegan

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