3. Coca-Cola used surveys to collect data about consumers’ opinions on a new product. What could be some of the concerns in relying on survey data?

In 2018, in response to growing public concern about Australians’ sugar consumption, members of the Australian Beverages Council signed a pledge to reduce sugar in their product portfolios by 10 per cent by 2020 and 20 per cent by 2025. In a bid to achieve this goal, Australia’s largest beverage manufacturer, Coca-Cola Australia, accelerated its voluntary reformulation program (see Exhibit 8.10). This meant a change in Coca-Cola’s product mix, with the company reducing or removing sugar from 25 products since 2015. This program includes several of its most popular brands, such as Sprite and Fanta.