3. Describe the launch of each product-especially the advertising for each card. Which card had a more

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3. Describe the launch of each product-especially the advertising for each card. Which card had a more successful marketing program?

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Marketing

ISBN: 9780133545005

2nd Edition

Authors: Warren J. KeWarren J. Keegan, Sandra E. Moriarty, Thomas R. Duncanegan, Mark C. Green

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