3. Identify and describe the three social factors that influence the consumer decision process. Provide an example

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3. Identify and describe the three social factors that influence the consumer decision process. Provide an example of how each of these might influence the purchase of the necessary goods and services for a camping trip by the whole family.

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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