3. Message and creative. The copy and visualization go to the heart of the global campaigns. Global...

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3. Message and creative. The copy and visualization go to the heart of the global campaigns.

Global advertising is basically uniform in copy and visualization across markets. Three levels of gradually decreasing uniformity can be distinguished: identical ads, prototype advertising, and pattern standardization.

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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Question Posted: Oct 29, 2024 10:00 AM

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3. Message and creative. The copy and visualization go to the heart of the global campaigns. Global...

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Global Marketing

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