4. Media. Global advertising draws on media with global reach such as satellite TV and international editions

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4. Media. Global advertising draws on media with global reach such as satellite TV and international editions of magazines and newspapers to create spillovers in two ways:

(a) crossing borders to reach customers in different countries and

(b) following traveling customers around the globe

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Global Marketing

ISBN: 9780073381015

5th Edition

Authors: Johny K Johansson

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Question Posted: Oct 29, 2024 10:00 AM

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4. Media. Global advertising draws on media with global reach such as satellite TV and international editions

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Global Marketing

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