3. Note that the two major dimensions of this kind of matrix can be seen as Market...

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3. Note that the two major dimensions of this kind of matrix can be seen as “Market Size” and

“Market Share.” As we saw in Chapter 4, the typical forecasting equation used is Company Sales

Market Size x Market Share. The underlying logic is the same, matching the total market against what the company can capture.

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ISBN: 9780073381015

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Authors: Johny K Johansson

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